Importance of Digital Marketing to Business Development
Businesses' interactions with the public have been impacted by digital marketing. Nowadays, businesses use social media, search engines, other websites, and emails to communicate with customers in real time, therefore they no longer use billboards and printing as a form of advertising.
According to Statista, global digital ad spending is expected to reach $645 billion by 2024, demonstrating the enormous growth of digital marketing. At a fraction of the cost of traditional advertising tactics, digital platforms give businesses the opportunity to reach a much wider audience.
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